The 1Malaysia People’s Housing Programme (PR1MA) in Kuantan has been launched on Saturday in an event graced by Prime Minister Datuk Seri Najib Razak, reported The Malaysian Insider.

Located on land owned by the federal and state government as well as private owners, the housing project will cater to the housing needs of residents living within Kuantan’s three major constituencies, namely Paya Besar, Indera Mahkota and Bandar Kuantan.

PR1MA Kuantan is an integrated project comprising affordable homes, a shopping mall, public parks, retail outlets, offices as well as other public and communal facilities, according to PR1MA Chief Executive Officer Datuk Abdul Mutalib Alias.

Apart from its easy accessibility via Jalan Pekan, Jalan Tanjung Lumpur and Jalan Gamban, the project is also much needed as it is located within three districts with a combined population of 467,000 people.

The demand for low-cost units in Pahang had also been steadily growing thanks to the bustling automotive industry in Pekan and vibrant petrochemical industry in Gebeng, as well as the flourishing township of Kuantan.

“With the price of a double-storey house in Kuantan already reaching RM500,000 in some areas, PR1MA Kuantan will help fulfil some of the demand for affordable housing for middle-income earners in an area that is essential to the success of the East Coast Economic Region,” he said.

Furthermore, demand for low-cost units in Kuantan by middle-income earners is very high, making Kuantan one of the top five demand areas in Malaysia, on par with Kota Kinabalu and Kuching.